September has a way of telling the truth about our makeup.
All summer, we reached for the dewy, glassy, "I just
drank eight glasses of water" glow — and it worked, because
summer is forgiving. But now the mornings are cooler, the
light is sharper, and that same glowy base is doing
something different: by mid-morning, it reads as shine. My
base looks perfect at 9 a.m. and shiny by 10:30, and I have
heard it from enough women to know I'm not the only one.
That's why I'm so glad fall 2026 has a new answer for our
complexions — and it's called velvet skin.
Velvet skin is the return of matte, but it is NOT the flat,
powdery matte from years ago. This season's matte is
soft-focus and plush: skin that looks smooth and velvety, with a finish that feels polished rather than
heavily made up. The beauty editors behind this trend
describe it as lightweight skin tint where you actually
need coverage, plus a finely milled powder pressed
strategically through the areas that get shiny — with
dimension brought back on the cheeks through cream blush or
a satin highlighter. Not all-over glow, not all-over matte.
Velvet: smooth in the middle, alive at the edges.
Here's the part I love as a Mary Kay Independent Beauty
Consultant: this trend was practically written for one of
my favorite products — Mary Kay® Silky Setting Powder.
Why this product fits the velvet skin trend
Silky Setting Powder delivers exactly what velvet skin asks
for: a photo-ready, soft-focus effect in twelve
complexion-perfecting, skin tone-matching, silky-smooth
shades. It minimizes shine while giving natural-looking
color correction, so the look of uneven tone and minor
imperfections is softened without that "made up" feeling.
The formula is a real multitasker. A plant-based emollient
keeps it feeling whisper-light while helping minimize
dryness and flakiness — which is the whole difference
between old-school powdery matte and this season's velvet
finish. It's dermatologist-tested, tested for skin
irritancy and allergy, suitable for sensitive skin, and
non-comedogenic. And it's free from mineral oil,
fragrance, wax, silicones, and parabens.
It also plays well with everything else in your routine.
Wear it alone as a subtle complexion enhancer on those
"less is more" days — it gives you that soft-focus veil
with barely any effort — or layer it over your favorite
foundation or CC Cream to set your look and extend its
wear.
How to get the velvet finish: my 3 steps
Step one: with the lid on, gently shake the powder jar to
dispense the powder. This keeps the application light and
even — you never want to dunk a brush into a loose powder.
Step two: remove the lid, lightly swirl a big fluffy powder
brush (my pick is the Mary Kay All-Over Powder Brush, $16)
into the powder, then tap off the excess. Tapping off is
the step everyone skips, and it's the step that keeps the
finish velvet instead of cakey.
Step three: apply first to the center of your face and work
your way outward toward the hairline and jawline, blending
well. Center first is the whole strategy: your T-zone is
where shine shows up first, so that's where the powder
goes. Keep it off the high points of your cheeks for now —
you'll bring dimension back there with blush or a soft
highlighter, which is what separates velvet skin from flat
matte.
Shade and selection guidance
With twelve naturally-you shades ranging from fair ivory
through beautifully bronze, there's a true-to-you match —
and here's a tip that helps: choose the shade that matches
your overall complexion rather than your lightest spot.
Since this powder can subtly color-correct, going with your
true tone gives you the most even, natural-looking result.
If you sit between shades, I usually recommend the slightly
deeper one for fall — skin tends to be warmest right after
summer.
Who it's for
If your makeup separates or gets shiny before noon, this
is your product. If you've avoided powders because the
last one made you look dry or chalky, the plant-based
emollient in this formula is the reason to give powder
another chance. And if you love the "less is more" vibe —
tinted SPF, a little blush, done — Silky Setting Powder
worn alone is one of the easiest one-step complexion fixes
in the catalog.
Fall is a season of fresh starts for our routines, and your
complexion deserves one too. Press the powder through the
center of your face, leave your cheeks alive, and let your
skin do the talking — softly.
Ready to find your velvet? Visit BeautyWithErica.com or
shop my Mary Kay site at www.marykay.com/wsa — and message
me anytime if you need help picking your shade. Choosing
the right match is literally my favorite part of what I
do.
— Erica, Mary Kay Independent Beauty Consultant |
BeautyWithErica.com